India · Lifestyle

Bombay Bazaar

Shopify Plus · Mumbai, India · 8 months

+388% organic revenue
Organic revenue
+312% non-brand traffic
Non-brand traffic
-3 for 220 IN queries
Top-10 keywords

The challenge

Bombay Bazaar was under-indexed on Google India for high-intent lifestyle queries despite strong brand recognition in Mumbai.

Our approach

  • Full technical SEO audit on Shopify Plus for the India market
  • Category SEO + Product/Offer/BreadcrumbList schema with INR pricing
  • hreflang en-IN + local trust signals (MCA registered, GSTIN compliant)
  • India-native content programme tuned for Google India and AI Overviews (AEO, GEO, AIO)
  • Digital PR across India lifestyle publications and entity-building

Services delivered

  • Ecommerce SEO
  • India digital PR
  • Technical SEO
4x organic revenue in 7 months on google.co.in.
Arjun Mehta · CMO, Bombay Bazaar

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