Canada · Fashion

Boreal Apparel

Shopify Plus · Toronto, Canada · 8 months

+298% organic revenue
Organic revenue
+265% non-brand sessions
Non-brand traffic
-3 for 142 CA queries
Top-10 keywords

The challenge

Boreal Apparel was under-indexed on Google Canada for high-intent fashion queries despite strong brand recognition in Toronto.

Our approach

  • Full technical SEO audit on Shopify Plus for the Canada market
  • Category SEO + Product/Offer/BreadcrumbList schema with CAD pricing
  • hreflang en-CA + local trust signals (CRA business number, Canada Post partner)
  • Canada-native content programme tuned for Google Canada and AI Overviews (AEO, GEO, AIO)
  • Digital PR across Canada fashion publications and entity-building

Services delivered

  • Ecommerce SEO
  • Canada digital PR
  • Technical SEO
Best Ecommerce SEO Agency we've worked with in Canada — they 3.2x'd organic revenue in 8 months.
Emma Tremblay · CMO, Boreal Apparel

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