South Africa · Beauty

Cape Coast Beauty

Shopify · Cape Town, South Africa · 8 months

+241% organic revenue
Organic revenue
+178% mobile sessions
Non-brand traffic
+21%
Top-10 keywords

The challenge

Cape Coast Beauty was under-indexed on Google South Africa for high-intent beauty queries despite strong brand recognition in Cape Town.

Our approach

  • Full technical SEO audit on Shopify for the South Africa market
  • Category SEO + Product/Offer/BreadcrumbList schema with ZAR pricing
  • hreflang en-ZA + local trust signals (CIPC registered, PAIA compliant)
  • South Africa-native content programme tuned for Google South Africa and AI Overviews (AEO, GEO, AIO)
  • Digital PR across South Africa beauty publications and entity-building

Services delivered

  • Ecommerce SEO
  • South Africa digital PR
  • Technical SEO
Best Shopify + Takealot SEO in ZA.
Lerato Dlamini · Founder, Cape Coast Beauty

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