South Africa · Beauty
Cape Coast Beauty
Shopify · Cape Town, South Africa · 8 months
+241% organic revenue
Organic revenue
+178% mobile sessions
Non-brand traffic
+21%
Top-10 keywords
The challenge
Cape Coast Beauty was under-indexed on Google South Africa for high-intent beauty queries despite strong brand recognition in Cape Town.
Our approach
- Full technical SEO audit on Shopify for the South Africa market
- Category SEO + Product/Offer/BreadcrumbList schema with ZAR pricing
- hreflang en-ZA + local trust signals (CIPC registered, PAIA compliant)
- South Africa-native content programme tuned for Google South Africa and AI Overviews (AEO, GEO, AIO)
- Digital PR across South Africa beauty publications and entity-building
Services delivered
- Ecommerce SEO
- South Africa digital PR
- Technical SEO
“Best Shopify + Takealot SEO in ZA.”
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