New Zealand · Beauty

Capital Cosmetics

Shopify · Wellington, New Zealand · 8 months

+198% organic revenue
Organic revenue
+148% mobile sessions
Non-brand traffic
+21%
Top-10 keywords

The challenge

Capital Cosmetics was under-indexed on Google New Zealand for high-intent beauty queries despite strong brand recognition in Wellington.

Our approach

  • Full technical SEO audit on Shopify for the New Zealand market
  • Category SEO + Product/Offer/BreadcrumbList schema with NZD pricing
  • hreflang en-NZ + local trust signals (NZBN registered, NZ Post partner)
  • New Zealand-native content programme tuned for Google New Zealand and AI Overviews (AEO, GEO, AIO)
  • Digital PR across New Zealand beauty publications and entity-building

Services delivered

  • Ecommerce SEO
  • New Zealand digital PR
  • Technical SEO
Their Shopify SEO depth is unmatched in NZ.
Olivia Mackenzie · Founder, Capital Cosmetics

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