New Zealand · Beauty
Capital Cosmetics
Shopify · Wellington, New Zealand · 8 months
+198% organic revenue
Organic revenue
+148% mobile sessions
Non-brand traffic
+21%
Top-10 keywords
The challenge
Capital Cosmetics was under-indexed on Google New Zealand for high-intent beauty queries despite strong brand recognition in Wellington.
Our approach
- Full technical SEO audit on Shopify for the New Zealand market
- Category SEO + Product/Offer/BreadcrumbList schema with NZD pricing
- hreflang en-NZ + local trust signals (NZBN registered, NZ Post partner)
- New Zealand-native content programme tuned for Google New Zealand and AI Overviews (AEO, GEO, AIO)
- Digital PR across New Zealand beauty publications and entity-building
Services delivered
- Ecommerce SEO
- New Zealand digital PR
- Technical SEO
“Their Shopify SEO depth is unmatched in NZ.”
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