Australia · Apparel & Outdoor

Coastline Surf Co.

Shopify Plus · Sydney, Australia · 8 months

+276% organic revenue
Organic revenue
+248% non-brand traffic
Non-brand traffic
-3 for 95 AU surf queries
Top-10 keywords

The challenge

Coastline Surf Co. was under-indexed on Google Australia for high-intent apparel & outdoor queries despite strong brand recognition in Sydney.

Our approach

  • Full technical SEO audit on Shopify Plus for the Australia market
  • Category SEO + Product/Offer/BreadcrumbList schema with AUD pricing
  • hreflang en-AU + local trust signals (ABN registered, ProductReview.com.au)
  • Australia-native content programme tuned for Google Australia and AI Overviews (AEO, GEO, AIO)
  • Digital PR across Australia apparel & outdoor publications and entity-building

Services delivered

  • Ecommerce SEO
  • Australia digital PR
  • Technical SEO
Best Ecommerce SEO Agency we've used in Australia — they 3.5x'd our organic revenue in 9 months.
Charlotte Bennett · CMO, Coastline Surf Co.

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