South Africa · Home & Lifestyle

Durban Home Co.

WooCommerce · Durban, South Africa · 8 months

+198% organic revenue
Organic revenue
+221% Takealot visibility
Non-brand traffic
+312%
Top-10 keywords

The challenge

Durban Home Co. was under-indexed on Google South Africa for high-intent home & lifestyle queries despite strong brand recognition in Durban.

Our approach

  • Full technical SEO audit on WooCommerce for the South Africa market
  • Category SEO + Product/Offer/BreadcrumbList schema with ZAR pricing
  • hreflang en-ZA + local trust signals (CIPC registered, PAIA compliant)
  • South Africa-native content programme tuned for Google South Africa and AI Overviews (AEO, GEO, AIO)
  • Digital PR across South Africa home & lifestyle publications and entity-building

Services delivered

  • Ecommerce SEO
  • South Africa digital PR
  • Technical SEO
Top-tier SA partner.
Andile Khumalo · Head of Growth, Durban Home Co.

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