South Africa · Fashion

Joburg Apparel

Shopify Plus · Johannesburg, South Africa · 8 months

+312% organic revenue
Organic revenue
+268% non-brand traffic
Non-brand traffic
-3 for 96 ZA queries
Top-10 keywords

The challenge

Joburg Apparel was under-indexed on Google South Africa for high-intent fashion queries despite strong brand recognition in Johannesburg.

Our approach

  • Full technical SEO audit on Shopify Plus for the South Africa market
  • Category SEO + Product/Offer/BreadcrumbList schema with ZAR pricing
  • hreflang en-ZA + local trust signals (CIPC registered, PAIA compliant)
  • South Africa-native content programme tuned for Google South Africa and AI Overviews (AEO, GEO, AIO)
  • Digital PR across South Africa fashion publications and entity-building

Services delivered

  • Ecommerce SEO
  • South Africa digital PR
  • Technical SEO
3.5x organic revenue in 7 months on google.co.za.
Sipho Nkosi · CMO, Joburg Apparel

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