New Zealand · Home & Lifestyle

Kowhai Goods

Shopify Plus · Auckland, New Zealand · 8 months

+254% organic revenue
Organic revenue
+212% non-brand traffic
Non-brand traffic
-3 for 64 NZ queries
Top-10 keywords

The challenge

Kowhai Goods was under-indexed on Google New Zealand for high-intent home & lifestyle queries despite strong brand recognition in Auckland.

Our approach

  • Full technical SEO audit on Shopify Plus for the New Zealand market
  • Category SEO + Product/Offer/BreadcrumbList schema with NZD pricing
  • hreflang en-NZ + local trust signals (NZBN registered, NZ Post partner)
  • New Zealand-native content programme tuned for Google New Zealand and AI Overviews (AEO, GEO, AIO)
  • Digital PR across New Zealand home & lifestyle publications and entity-building

Services delivered

  • Ecommerce SEO
  • New Zealand digital PR
  • Technical SEO
Best Ecommerce SEO Agency we've worked with in NZ — they 3x'd our organic revenue in 8 months.
Mason Te Aroha · CMO, Kowhai Goods

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