Ireland · Fashion

Liffey Apparel

Shopify Plus · Dublin, Ireland · 8 months

+267% organic revenue
Organic revenue
+221% non-brand traffic
Non-brand traffic
-3 for 88 IE queries
Top-10 keywords

The challenge

Liffey Apparel was under-indexed on Google Ireland for high-intent fashion queries despite strong brand recognition in Dublin.

Our approach

  • Full technical SEO audit on Shopify Plus for the Ireland market
  • Category SEO + Product/Offer/BreadcrumbList schema with EUR pricing
  • hreflang en-IE + local trust signals (CRO registered, An Post partner)
  • Ireland-native content programme tuned for Google Ireland and AI Overviews (AEO, GEO, AIO)
  • Digital PR across Ireland fashion publications and entity-building

Services delivered

  • Ecommerce SEO
  • Ireland digital PR
  • Technical SEO
3x organic revenue in 7 months on google.ie.
Aoife Byrne · CMO, Liffey Apparel

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