USA · DTC Fashion & Apparel
Lumen Apparel
Shopify Plus · Los Angeles, California · 9 months
+412%
Organic revenue
+289%
Non-brand sessions
1,820 → 6,140
Top-10 keywords
-31%
Blended CAC
The challenge
Lumen Apparel had outgrown its US-only paid acquisition model. CAC on Meta was climbing 38% YoY and organic only accounted for 9% of revenue.
Our approach
- Full technical SEO audit on Shopify Plus (Core Web Vitals, duplicate /products/ vs /collections/products/, JSON-LD)
- Category-tree rebuild + Product, Offer, BreadcrumbList, AggregateRating schema
- 60 long-tail buyer-intent blog posts in 9 months
- Digital PR sprint across US fashion publications
- AEO/GEO optimisation for ChatGPT, Perplexity and Google AI Overviews
Services delivered
- Ecommerce SEO
- Digital PR
- AEO/GEO
“Best Ecommerce SEO Agency we've worked with in the USA — they 4x'd organic revenue in 9 months and got us cited by ChatGPT for our category terms.”
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