Singapore · Fashion

Marina Apparel

Shopify Plus · Singapore Central, Singapore · 8 months

+302% organic revenue
Organic revenue
+248% non-brand traffic
Non-brand traffic
-3 for 112 SG queries
Top-10 keywords

The challenge

Marina Apparel was under-indexed on Google Singapore for high-intent fashion queries despite strong brand recognition in Singapore Central.

Our approach

  • Full technical SEO audit on Shopify Plus for the Singapore market
  • Category SEO + Product/Offer/BreadcrumbList schema with SGD pricing
  • hreflang en-SG + local trust signals (ACRA registered, SingPost partner)
  • Singapore-native content programme tuned for Google Singapore and AI Overviews (AEO, GEO, AIO)
  • Digital PR across Singapore fashion publications and entity-building

Services delivered

  • Ecommerce SEO
  • Singapore digital PR
  • Technical SEO
3.5x organic revenue in 6 months on google.com.sg.
Wei Ming Tan · CMO, Marina Apparel

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