USA · Outdoor & Gear

NorthPeak Outdoor

BigCommerce · Denver, Colorado · 6 months

+287%
Non-brand traffic
+198%
Category revenue
All green
Core Web Vitals
+412%
Indexed pages

The challenge

BigCommerce technical debt was crushing crawl efficiency and category pages were ranking pages 3–5 on Google US.

Our approach

  • BigCommerce template surgery to fix crawl traps
  • BreadcrumbList + Product + AggregateRating schema across 8k SKUs
  • Internal-linking system from buyer guides → category → PDP
  • Core Web Vitals work: LCP 3.8s → 1.4s

Services delivered

  • Ecommerce SEO
  • Technical SEO
  • Schema
Their technical SEO depth on BigCommerce is unmatched. Our category pages finally rank on page 1.
Daniel Reyes · Founder, NorthPeak Outdoor

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