USA · Cycling & Outdoor
Velocity Cycles
WooCommerce · Portland, Oregon · 7 months
+318%
Category traffic
+27%
Conversion rate
28 → 92
Mobile PageSpeed
+44%
Cart-add rate
The challenge
WooCommerce stack was bloated and slow. PDPs were converting at 1.1% with sub-30 PageSpeed scores on mobile.
Our approach
- WooCommerce performance overhaul (LCP 4.2s → 1.6s)
- Schema rebuild across 1,200 SKUs
- Category-page CRO sprint
- Internal-link engine for cycling buyer guides
Services delivered
- Technical SEO
- CRO
- Schema
“Site speed, schema, CRO — they fixed everything we'd been putting off for two years.”
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